Integrated marketing campaigns
Balanced strategy, maximum impact
With expertise in the dental industry and knowledge of wider healthcare sectors, we create, manage and execute multi-channel campaigns. This includes product launches, awareness campaigns and sales or educational materials. We align communications across both digital and print touchpoints alongside live and online events where relevant.
We understand the importance of compliance, tone, and timing – ensuring all elements from advertising to event materials are relevant to a professional audience and rooted in industry insights. Our integrated campaigns resonate with your customers to deliver real impact.
Content marketing & copywriting
Be clear, be credible, be confident
We compose accurate and compelling content tailored to healthcare professionals and decision-makers. Our educational articles, product literature, blog posts and promotional materials are underpinned by a key understanding of the clinical environment and regulatory considerations. Educational content produced by the team can include GDC compliant and quality assured Enhanced Continued Professional Development (ECPD), upholding your professional reputation.
We can translate complex information into engaging, accessible copy shaped by your brand, whilst maintaining credibility and reflecting authority to your audience.
Email marketing & automation
Your message - right inbox, right time
From single sends to fully automated workflows, our approach ensures a high-quality, measurable performance. Depending on your requirements, we will propose design concepts, build your index file, or simply send your existing email content to our database. We have an extensive GDPR compliant database which includes over 32,000 dental professionals, plus 10,000 practice email addresses. Whether introducing new products, providing clinical updates, or sharing event details, we will segment the most appropriate audience for your content.
During the design process, we work alongside clients to strike the right balance between informative and promotional content. Using trusted platforms, we will tailor messaging to your audience and create an automated content schedule to deliver your communications at optimal times to enhance engagement
Data, analytics & reporting
Know what’s working, enhance what matters
In everything we do, we provide measurable, actionable insights that help our clients understand the real impact of their marketing activity. From campaign performance to audience engagement, we track and analyse the relevant metrics to measure ROI and support continuous improvement.
With experience across the dental industry, we know what success looks like and how to maximise it. Our reporting goes beyond surface-level statistics, we highlight what’s working, where to optimise, and how to better support clinical, commercial, or educational goals moving forward.
Website design & development
Designed for professionals
We deliver high-quality, bespoke web design and development tailored to the needs of the relevant audience. Combining industry insights with intuitive design and reliability, we develop company websites, brand-specific microsites, Enhanced Continued Professional Development (ECPD) platforms or dedicated conference websites. On-page and off-page SEO tactics ensure maximum visibility for our clients.
Our websites are designed with UX in mind, ensuring every page is comprehensive and user friendly, whilst aligning with our client’s objectives. Every site is built to support engagement and optimise user journeys. From concept to launch and ongoing maintenance, we deliver secure, professional digital platforms that add real value to your communications.
Digital presence
Noticed by those who matter
We help our industry clients strengthen their digital presence through a strategic mix of organic and paid channels.
We create targeted pay-per-click (PPC) campaigns, digital banner placements and social campaigns designed to reach the target audience with your messaging. Our strategy maintains a professional and engaging presence across social channels, trusted dental publisher websites and Google platforms.
To build awareness, drive traffic, or support a campaign launch, we combine our insights and creativity to deliver meaningful results.
Event, conference & exhibition management
From first invitation to closing remarks
We plan, manage and deliver professional events to connect healthcare audiences, build brand presence and drive engagement. VSM have experience in national conferences, international exhibitions and bespoke client-led meetings.
Our team manages every detail, from speaker and delegate liaison to sponsor coordination, venue logistics, stand design, and promotional materials. With years of experience in professional events, we understand the expectations of both clinical and commercial audiences and ensure a seamless experience from planning through to execution.
Whether supporting your presence at a major congress or organising a tailored educational event, we ensure your event runs smoothly.
Video & Podcast Production
Your story, told differently
VSM generates high-quality video, animation and podcast content, combining creativity with professional insight. We deliver content to align with your messaging and resonate with your audiences anywhere, including online campaigns, conference screens, or clinical platforms.
We handle the whole process, covering everything from initial concept and scriptwriting to storyboarding, voiceovers, filming, and final editing.
