Project:
The Comfort Zone animation
Overview:
To deliver on behalf of our client an awareness campaign for the benefits of using toothpaste as a therapeutic tool to enhance patient comfort chairside.
- Awareness campaign by way of digital and traditional communication such as eShots, journal placements, social media surveys and competitions
- Central to this campaign was the creative concept, storyboard and production of a short animation to inform and inspire dental hygienists and dental therapists
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”Amongst all of the assets created by VSM, the key driver of engagement and, ultimately, the success of this project was the animation. It brought all of our messaging together in a short and impactful piece and really resonated with the profession.
Brand ManagerColgate®
