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Project:

British Dental Industry Association (BDIA) Membership Mailing

Service:

Direct Mail/Sampling

Client:

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Overview:

The BDIA were keen to create awareness around the wider benefits of membership. VSM submitted creative proposals as to how to highlight these benefits. Activities included:

  • Visual brand identity to increase awareness of BDIA membership to support member retention
  • Design and delivery of a direct mail box containing elements to create long term brand retention
  • Incorporated mailing box as part of a multi-platform marketing campaign

”The mailing was successful in increasing awareness of the benefits of membership. As part of the integrated campaign, many of the elements are still in use today.

PresidentBDIA