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British Dental Industry Association (BDIA) Membership Mailing


Direct Mail/Sampling


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The BDIA were keen to create awareness around the wider benefits of membership. VSM submitted creative proposals as to how to highlight these benefits. Activities included:

  • Visual brand identity to increase awareness of BDIA membership to support member retention
  • Design and delivery of a direct mail box containing elements to create long term brand retention
  • Incorporated mailing box as part of a multi-platform marketing campaign

The mailing was successful in increasing awareness of the benefits of membership. As part of the integrated campaign, many of the elements are still in use today.