Project:
Integrated Marketing Campaign (IMC) for prescription-only toothpaste
Overview:
The brand team were looking to reinforce the strength of messaging of their established prescription-only toothpaste. VSM worked with the brand team to:
- Deliver a number of concepts to be relevant and translatable across the Northern European market place
- Further developed chosen concepts to approved artwork
- Integrated new key visuals/positioning across all brand assets
”VSM captured the brief perfectly, working with us to narrow down what we really wanted and offering us creativity, flexibility, and imagination. That they understand the regulatory requirements of a prescription-only medicine was critical and added real value.
Brand ManagerColgate®
