Project:
Integrated Marketing Campaign (IMC) for prescription-only toothpaste
Integrated Marketing Campaign (IMC) for prescription-only toothpaste
Creative Design
The brand team were looking to reinforce the strength of messaging of their established prescription-only toothpaste. VSM worked with the brand team to:
”VSM captured the brief perfectly, working with us to narrow down what we really wanted and offering us creativity, flexibility, and imagination. That they understand the regulatory requirements of a prescription-only medicine was critical and added real value.
Brand ManagerColgate®
Insightful and relevant content is fundamental for any successful marketing campaign - and we deliver. Understanding your market and strategic objectives allows us to connect your brand for success whether you are launching a new product or looking to grow your market share and everything in between.
With our unrivalled dental professional data, we are confident that we can reach your customers, not just with your products but with innovative, sustainable and creative messaging to ensure that every communication counts.
Leveraging enhanced continuing professional development (ECPD) is a great way to connect with your audience to both educate and sense check their understanding of your brand offering. Relevant and quality assurance ECPD is available for face-to-face events, live webinars or on-demand content.
Ensure the success of your next product launch with cost effective and insight driven market research or a pre-launch product trial via dental professionals and their patients. Generate relevant and powerful marketing claims to increase market relevance and sales uptake to support your commercial success.
Rest easy knowing we will maximise attendance through our relevant contacts and dental professional database. Your events will have impact and style be they international or scientific symposia, product launches, team conferences or advisory boards. We look after the detail, allowing you to fully engage with your audience.
Connect with your customers through measurable digital marketing to enhance brand recognition and boost sales. Our digital team design and develop digital first HTML emails, social media, MPU’s and digital banners with multiple types of content as standalone or as part of an integrated campaign.
Traditional or digital, looking to disrupt or own the market our creative team can help. Our insight led and integrated approach optimises both creative stand out and relevance to produce engaging visuals, powerful design and informed creativity.
Telling your story needn’t be confined to static imagery and words. Inform, entertain or explain your offering with custom animation or animated video – from infographics to animations, patient and KOL videos. VSM look after the entire process from concept to scriptwriting, storyboards and voiceovers to the finished product.